Twitter accounts I oversaw as Team Lead. Managing content and providing support and encouragement to align posts with our mission and goals.

Instagram accounts. There were also Facebook and Threads accounts.

Social media plan I developed for Wisconsin, after several meetings with partners and stakeholders, evaluating our assets (volunteers and research, and tech resources).

Several of the various social media campaigns from 2023. These were narrowed and focused from a list of dozens.

Spring plans. By now, we had developed a popular team. Many people wanted to be a part of our social media network, and it was important to share concrete goals and places to plug in volunteers.

Sample of our messaging as our team began to gel around recruiting more volunteers and messaging to get involved.

Managing a growing team with access to Slack channel creating an opportunity for me to grow as a leader and shape the message of the Union. With so many diverse voices and stakes in local elections, I had to hone these ideas down to remain focused on our single message: Defending Democracy, and how that would work with social media parameters.

We used humor to engage volunteers and followers.

One of first campaigns was Stop the Scroll, the sentiment followed a link to a GOTV action.

One example of how to lead without minimizing the urgency volunteers felt for their local elections. It could be daunting, and I developed a Venn diagram method to find the most overlap with existential stakes and state wide elections.

The Social Media Team Lead is required to carve an on brand pumpkin.

I led the campaign to promote work with multiple partners, the high stakes of swing states present in our messaging.

Leading by example, we read and notated the entire 900 page P2025 and created devastating content around it.

Leading meant listening to stakeholders, empowering them to present ideas, but also to narrow them down. With hundreds of elections ahead of us, we created our own list of 60 priority elections with huge democracy stakes.