In February 2022, the War in Ukraine spurred me to get involved in American politics.

Valentyn secured a van in order to transfer supplies from outside Ukraine into the country.

The payoffs, the joy was immeasurable, but I wanted more. The Jan 6th attempted insurrection weighed on my mind.

Sample Recruiting Letter (I created a template)

Tweet launching the Action Center two weeks before the Midterms.

The Action Center front page. I was responsible for content AND copy. We sorted through hundreds of partners GOTV actions to select the most impactful.

The Top Five GOTV actions rotated almost daily as did the elections.

Clickable Priority Race Map to point vols to the most important GOTV actions. Designed by the Creative Team, and coded to calculate the actions we entered.

An example of the five daily actions per race. The center supported 58 races every day.

Action Center content ahead of GA special election (all manually entered)

Creative Department made this graphic :)

Sample GOTV action we coordinated. This featured four partners.

2022 Midterm Post Mortem Reporting I created detailing over 10,000 GOTV actions promoted in the Action Center.

I am most proud of the work I did for the Abe Team with my partners, Amy and David. I believe our radical time commitment and high speed production of thoughtful on the nose messaging swung elections

Day 4 Countdown: Early Abe Team email

Our Atlanta Partners promoted by the Abe Team

Wisconsin Abe Team email content (using humor to engage volunteers) creative made the graphic.

Abe Team letter writing GOTV action promoted in our emails. Creative made the graphic.

Wisconsin partners promoted through the Abe Team.

When the creative department was unable to turn around a custom graphic overnight, I began making some.

Many of our volunteers were retired. We targeted our graphics to appeal to them. Mary Tyler Moore was a huge hit.

As was Liz Taylor.

Talking points for Ohio.

Illustrates our messaging in Ohio. Creative team made the graphic.

I made this graphic from a Creative team template. The creative team was not impressed with my ad hoc designs, so they prepared templates for me to add content.

Abe Team Tennessee Special Election language

Cute graphic I leveraged for our emails by simply adding the Union graphic at the bottom.

Creative team made this graphic that coordinated with Abe Team messaging.

Gerrymandering was a very popular touch stone for the Abe Team vols.

An example of the language. We edited each other's copy so much they all sounded the same. A seamless, impactful operation.

I volunteered and canvassed in Georgia the weekend before the December 6, 2002 Special Election.

GA Polls Closing Ask

GA Thursday night on the Ground volunteer team with Partners from Arizona

I volunteered on the Wisconsin Democracy Tour Committee for weeks and then was on the ground in late March, 2023.

Anatomy of our messaging. To produce a flyer for voters to combat voting misinformation, I began with research...

After we had the facts, I wrote copy for the Comms Team. David worked on edits. Creative made this gorgeous two sided flyer for us to distribute in Wisconsin towns.

Tentative schedule.

Social media graphics detailing our local Wisconsin partners.

The social media plan I created ahead of the Wisconsin elections.

I volunteered on the ground in Kentucky and canvassed the weekend before the gubernatorial election in November 2023.

Twitter accounts. Managing content and providing support and encouragement.

Instagram accounts. There were also Facebook and Threads accounts.

Spring 2023 Social Media draft plans.

Several of the various social media campaigns in 2023

Managing workload among the volunteers. We had many eager volunteers and it was work to remain on message some weeks.

Another early graphic and post.

We used humor at times to engage volunteers.

One of the first campaigns I created was Stop the Scroll, the sentiment was followed by a link to a GOTV action.

The social media team lead is required to carve an on brand pumpkin :)

An example of our work, with multiple partners, the high stakes of swing states never far away.

I read and notated the entire 900 page Project 2025 and created content around it.

In 2024, we created our own list of 60 priority elections with high democracy states. This is a list of the top few that I researched and updated regularly as we learned where the flashpoints were.

I wrote the copy of this cute branding. Creative made the graphic. This was the work to appeal to everyone.

One of the first graphics I made with language from David of the Abe Team.

Example of Facebook Ads I drafted.